ABOUT US

Endurance. Experience. Evolution. Excellence.
In the heart of the JBG Endura Races lies the desire to push human boundaries. While most races celebrate speed, JBG Endura Races celebrates survival. With ultra-running routes that go beyond conventional marathons, we invite runners to challenge their physical, mental, and emotional limits to reveal their true strength. What sets the JBG Endura Races apart from other running events is their uncompromising focus on raw endurance experiences. These aren’t the usual timed runs on a flat route, these are wild, unpredictable, and challenging landscapes with varying weather conditions making it the ultimate test for endurance. The terrain is unforgiving, but the experience is transformative. From steep climbs to extreme temperatures, every mile forces you to adapt and find strength in the most difficult situations, proving that endurance is as much about the mind as it is for the body.
JBG Endura Races is the brainchild of the collaboration between Jai Balaji Group and Sportiz, two powerful names in the world of sports and event management. With years of experience in organizing large-scale sports events, we’ve crafted this endurance race series to redefine ultra-running in India. Our mission is to provide runners with an opportunity to test their limits in some of the most beautiful and challenging terrains across the country. Each event is carefully planned, ensuring not only the highest standards of organization but also an unforgettable experience for every participant.


JAI BALAJI GROUP is a powerful force in India’s industrial landscape, renowned for its extensive operations in the iron and steel sector. With eight integrated steel manufacturing units across West Bengal, Chhattisgarh, Odisha, and Jharkhand, the group boasts a diverse portfolio that includes sponge iron, pig iron, ferro alloys, TMT bars, ductile iron pipes, and more. Beyond their industrial achievements, Jai Balaji Group extends its legacy from building infrastructure to shaping human potential and bringing these ultra-running events to life reflecting their dedication to promote challenges that test physical and mental limits, much like their own journey in the industrial realm.
SPORTIZ is a sports events management company that specializes in event planning, production, and management, offering services for marathons, athletic events, cycling races, and corporate sports activities in Kolkata, West Bengal. We handle everything from route permissions and registrations to course management and promotion, using both modern and traditional media. By collaborating with local running clubs and officials, Sportiz ensures seamless, high-quality experiences for participants and spectators, making every event a memorable one.Together, we are revolutionizing India’s ultra-running segment, one race at a time. Whether in Gujarat, Rajasthan, Sandakphu or Kashmir, JBG Endura Race’s promises to deliver a world-class ultra-running experience that stands out in the growing sector of long-distance running.






