ABOUT US
Endurance. Experience. Evolution. Excellence.
At the heart of JBG Endura Races lies the desire to push human boundaries. While most races celebrate speed, JBG Endura Races celebrates survival. With ultra-running routes that go beyond conventional marathons, the series invites runners to challenge their physical, mental, and emotional limits and discover their true strength.
What sets JBG Endura Races apart is its uncompromising focus on raw endurance experiences. These are not timed runs on flat, predictable routes. Instead, runners face wild, challenging landscapes with varying weather conditions—making each race a true test of endurance. The terrain is unforgiving, but the experience is transformative. From steep climbs to extreme temperatures, every mile demands adaptability and resilience, reinforcing that endurance is as much about the mind as it is about the body.
JBG Endura Races is the result of a collaboration between Jai Balaji Group and Sportiz, two established names in industry and sports event management. Drawing on years of experience in organizing large-scale sports events, the series has been carefully crafted to redefine ultra-running in India. The objective is to provide runners with opportunities to test their limits across some of the country’s most beautiful and demanding terrains, while maintaining high standards of planning, safety, and execution.
Jai Balaji Group is a leading presence in India’s iron and steel sector, with eight integrated manufacturing units across West Bengal, Chhattisgarh, Odisha, and Jharkhand. Its diversified portfolio includes sponge iron, pig iron, ferro alloys, TMT bars, ductile iron pipes, and more. Beyond industrial growth, the group extends its commitment to building human potential—supporting endurance challenges that reflect resilience, discipline, and perseverance.
Sportiz is a sports events management company based in Kolkata, West Bengal, specializing in the planning and execution of marathons, athletic events, cycling races, and corporate sports activities. From route permissions and registrations to course management and promotion, Sportiz manages every aspect of event delivery. Through collaboration with local running clubs and authorities, Sportiz ensures seamless, high-quality experiences for both participants and spectators.
Together, Jai Balaji Group and Sportiz are advancing India’s ultra-running segment, one race at a time. Whether in Gujarat, Rajasthan, Sandakphu, or Kashmir, JBG Endura Races aims to deliver a consistent, challenging, and memorable ultra-running experience across diverse regions of the country.
Together, Jai Balaji Group and Sportiz are advancing India’s ultra-running segment, one race at a time. Whether in Gujarat, Rajasthan, Sandakphu, or Kashmir, JBG Endura Races aims to deliver a consistent, challenging, and memorable ultra-running experience across diverse regions of the country.
